To push women performance collection.

For the first time in France, Under Armour promotes its women performance range at le BHV.

To highlight and introduce this collection to female audience, we organized an event at le Perchoir BHV with a Fit’Ballet session and an after party.

My actions :

  • Merchandising and branding
  • Production/installation
  • Event coordination : team management, technic, catering,…

About this project

Role : Event

Client : Under Armour

Date : September 2018

Place : Paris

Target : Journalists

Type : Pr event