To showcase new products.
To celebrate the come back of the most iconic hip-hop band in France « NTM », I organized the pop-up store and the launch party.
The aim was to generate sale on merchandising and increase the communication around the brand before they get back on stage.
My actions :
- Concept & art direction recommandation
- Project coordination
- Management of teams : scenograph, photograph, video maker, catering, technicians, ….
About this project
Role : Event
Date : March 2018
Place : Paris
Target : Clients, media
Type : Pop-up store > music industy