To showcase new products.

To celebrate the come back of the most iconic hip-hop band in France « NTM », I organized the pop-up store and the launch party.

The aim was to generate sale on merchandising and increase the communication around the brand before they get back on stage.

My actions :

  • Concept & art direction recommandation
  • Project coordination
  • Production/installation
  • Management of teams : scenograph, photograph, video maker, catering, technicians, ….

About this project

Role : Event

Date : March 2018

Place : Paris

Target : Clients, media

Type :  Pop-up store > music industy