A new retail strategy.

Le coq sportif delivered its new retail strategy with series of store opening in Europe (London, Milan, Barcelone).

The 2000 guests amongst whom bloggers, celebrities, fashion CEOs, opinion leaders and fashion journalists were invited to share a uniq brand experience during these openings

My actions :

  • Installation & branding
  • hospitality : guestlist, catering, transportation, rooming,..
  • dj set : Breakbot (FR), Gérard Estadella (SP), Manaré (UK)…
  • Animations/happening & After party

About this project

Role : Head of the global event/coordination/art direction

Date : March & september 2012/ May 2013

Type :  Launch event/Brand event/lifestyle

Budget : 120k

Results : Over 150 coverage from local media (print/web)

Barcelona (march 2013)

Milan (september 2012)

London (may 2013)