A new retail strategy.
Le coq sportif delivered its new retail strategy with series of store opening in Europe (London, Milan, Barcelone).
The 2000 guests amongst whom bloggers, celebrities, fashion CEOs, opinion leaders and fashion journalists were invited to share a uniq brand experience during these openings
My actions :
- Installation & branding
- hospitality : guestlist, catering, transportation, rooming,..
- dj set : Breakbot (FR), Gérard Estadella (SP), Manaré (UK)…
- Animations/happening & After party
About this project
Role : Head of the global event/coordination/art direction
Date : March & september 2012/ May 2013
Type : Launch event/Brand event/lifestyle
Budget : 120k
Results : Over 150 coverage from local media (print/web)
Barcelona (march 2013)
Milan (september 2012)
London (may 2013)