Store opening.

To launch its first store in Saint-Germain-des-Près, le coq sportif organises an event to highlight the new flagship with more than 300 guests: celebrities, medias, influencers, sport ambasssadors…At the occasion, le coq sportif celebrates its come back in rugby with the presence of Racing 92 players.

Share experiences, share emotions.

My actions :

  • global art direction on the project in collaboration with Jean Charles de Castelbajac
  • installation, setting
  • hospitality: invitations, guestlist, transfer, catering…
  • animation and after party
  • project coordination : PR/digital/Sport marketing


About this project

Role : Senior Event Manager

Date : 2016, September 21st

Type : Brand Event

Budget : 40k

Results : over 300 people – over 50 coverages (print/web/tv) – Increase traffic driving in store and sales.