To launch its first store in Saint-Germain-des-Près, le coq sportif organises an event to highlight the new flagship with more than 300 guests: celebrities, medias, influencers, sport ambasssadors…At the occasion, le coq sportif celebrates its come back in rugby with the presence of Racing 92 players.
Share experiences, share emotions.
My actions :
- global art direction on the project in collaboration with Jean Charles de Castelbajac
- installation, setting
- hospitality: invitations, guestlist, transfer, catering…
- animation and after party
- project coordination : PR/digital/Sport marketing
About this project
Role : Senior Event Manager
Date : 2016, September 21st
Type : Brand Event
Budget : 40k
Results : over 300 people – over 50 coverages (print/web/tv) – Increase traffic driving in store and sales.