Defining marketing strategies

Le coq sportif invests on sport marketing assets to generate visibility and business. Le coq sportif came back in sport with cycling (Tour de France).  Since 2 years in soccer as official sponsor of AS St Etienne & La Fiorentina. To perpuate its strong history in tennis and rugby, le coq sportif is the official sponsor of BNP Paribas master and Racing 92.

Event strategy is build to support and activate  sport marketing assets.

Scope : football, tennis, rugby

My actions :

  • definition of the global year activation concepts
  • realization
  • coordination with teams to make it real (PR, Trade, Creative service, Sport marketing)
  • reporting

About this project

Role : Senior Event Manager

Date : 2015

Type :  PR/sportstyle

AS Saint-Etienne (France)  –  Café des sports

Le coq sportif organized events on big matchs. Over 100 fans attend each meetings in Paris and locally.

BNP Paribas Master  –  Coaching session

To celebrate the partnership and highlight its tennis performance range, le coq sportif proposed to a pool of journalists, clients and influencers to participate to an exclusive coaching session in presence of Richard Gasquet & Yannick Noah.