Animating a brand in a convention
For the second edition of the Sneakerness in Paris, le coq sportif was present with a booth offering a photobooth, a paper sneaker shop that offered the possibility to build its own model, a presentation of iconic models of the brand (Arthur Ashe,Eclat 1985 Dynatec, Wendon) and a wall introducing in exclusivity footwear spring / summer 2016 .
Prestigious guests had come to visit us as footballer Olivier Dacourt , Grand Corps Malade and Malcom (Woop)
My actions :
- Art direction (booth)
- content : animations, brand, products selection
- coordination (team, suppliers,..) and installation on site
About this project
Role : Senior Event Manager
Date : September 2015
Type : Pr event
Results : growth visibility on young consummers. Reinforce credibility on footwear category.