Animating a brand in a convention

For the second edition of the Sneakerness in Paris, le coq sportif was present with a booth offering a photobooth, a paper sneaker shop that offered the possibility to build its own model, a presentation of iconic models of the brand (Arthur Ashe,Eclat 1985 Dynatec, Wendon) and a wall introducing in exclusivity  footwear spring / summer 2016 .

Prestigious guests had come to visit us as footballer Olivier Dacourt , Grand Corps Malade and Malcom (Woop)

My actions :

  • Art direction (booth)
  • content : animations, brand, products selection
  • coordination (team, suppliers,..) and installation on site

About this project

Role : Senior Event Manager

Date : September 2015

Type : Pr event

Results : growth visibility on young consummers. Reinforce credibility on footwear category.