Communicate on a brand legacy

Le coq sportif is back on retro-running category. To communicate on its heritage and legitimity , the brand launches a seeding program to opinion leaders, celebrities,….and store managers

Personalities seeded : Pusha T, Mouloud Achour, Féfé, Eric & Quentin (Canal +), Jamel, Paul Séré…

 

About this project

Role : In charge of the global project/communication/content producer

Date : Q1/Q2 2013

Type : Brand