To celebrate its collaboration .

Peak Performance celebrated in Paris the launch of its collaboration with Byredo’s founder Ben Gorham .
The collaboration, called Possessions of My Soul, is a unisex, multi-functional outdoor collection inspired by Ben Gorhams hike 200 km north of the Arctic Circle. 

I managed their showroom installation and organization during the Men’s fashion week from A to Z.

My actions :

  • Venue recommandation
  • Showroom installation
  • Global coordination : budget, presentation, timelines, sourcing, logistic…
  • Team’s management : set designer, photograph, video maker, catering, technicians, ….
  • Launching cocktail party

About this project

Role : Event

Date : Fashion week June 2019

Place : Paris

Target : Clients, media, influencers

Type :  Showroom + Event launch