To announce a come-back.

Palladium is back in da game with a new collection : Pallaphoenix Flame.               

It was important for the brand to celebrate their return and make the right people know about it.

Regarding the brand heritage, I proposed a PR event influenced by the 80’s  : arcade gaming, crazy cocktails (Back to the Future), flashing lights merchandising…

My actions :

  • Global recommandation : venue, set-up design, merchandising, catering…
  • Project coordination
  • Production/installation

About this project

Role : Event

Date : April 2019

Place : Paris

Target : media/inlfluencers

Type : PR launch