Release a capsule collection.

Palladium collaborates with social media activist Jazzelle for a capsule collection @uglyworldwide.

I was in charge to create a pop-up store in the heart of Paris during the Fashion Week. 

I also organized the launch event party in presence of Jazzelle.

The aim was to communicate on the collab, generate Pr coverages and sales (final consummers)

My actions :

  • Concept & art direction recommandation
  • Venue recommandation
  • Project coordination
  • Production/installation
  • Management of teams : graphic designer, photograph, dj, caterer, technicians, …. 

About this project

Role : Event

Date : September 2019 PFW20

Place : Paris

Target : Media, Influencers

Type :  Pop-up store & launch event