Release a capsule collection.
Palladium collaborates with social media activist Jazzelle for a capsule collection @uglyworldwide.
I was in charge to create a pop-up store in the heart of Paris during the Fashion Week.
I also organized the launch event party in presence of Jazzelle.
The aim was to communicate on the collab, generate Pr coverages and sales (final consummers)
My actions :
- Concept & art direction recommandation
- Venue recommandation
- Project coordination
- Management of teams : graphic designer, photograph, dj, caterer, technicians, ….
About this project
Role : Event
Date : September 2019 PFW20
Place : Paris
Target : Media, Influencers
Type : Pop-up store & launch event