To release an innovative product

The client  wanted to find a creative way to seed journalists to release its new bluetooth headphone : Minor II

I proposed to build a delivery bike integrated a sound system. During 5 days, that bike has traveled the streets of Paris in music to deliver the journalists home !

Goals achieved

  • Visibility 
  • Originality

My actions :

  • Concept
  • Production : bike, packaging
  • Courier recruitment
  • Global project coordination

About this project

Role : Event

Client : Marshall (North com)

Date : October 2018

Place : Paris

Target : journalists

Type : Pr event