To release an innovative product
The client wanted to find a creative way to seed journalists to release its new bluetooth headphone : Minor II
I proposed to build a delivery bike integrated a sound system. During 5 days, that bike has traveled the streets of Paris in music to deliver the journalists home !
Goals achieved
- Visibility
- Originality
My actions :
- Concept
- Production : bike, packaging
- Courier recruitment
- Global project coordination
About this project
Role : Event
Client : Marshall (North com)
Date : October 2018
Place : Paris
Target : journalists
Type : Pr event
