Celebrating a partnership.

To celebrate its partnership and support the capsule collection,  le coq sportif organized a brand experience program  in Tuscania on the epic race ‘L’Éroica’

50 up to 120 international guests per edition

Hospitality : 3 days program

Brand visibility and retail installation on the village

360° activation : event/windows/digital/creative content/public relation


About this project

Role : head of event /coordination/production

Date : October 2010/2011/2012/2013

Type : Brand event/Sport/Lifestyle

Results : over 200 coverages (print/web/tv) – Positive sales results