Sponsoring events.
As official sponsor of le tour de France, le coq sportif proposed a series of events. Le Tour de France is one of the biggest sportive event seen by more than 4 millions viewers all around the world.
Scope : France and subsidaries
On le tour
- hospitality program
- publicity cars
- village activation
Off le tour
- Partnership with locations
About this project
Role : event manager/coordination
Date : July 2012/2013
Type : Brand event
Results : Increase brand visibility on cycling category