Sponsoring events.

As official sponsor of le tour de France, le coq sportif proposed a series of events. Le Tour de France is one of the biggest sportive event seen by more than  4 millions viewers all around the world.

Scope : France and subsidaries

On le tour

  • hospitality program
  • publicity cars
  • village activation

Off le tour

  • Partnership with locations


About this project

Role : event manager/coordination

Date : July 2012/2013

Type : Brand event

Results : Increase brand visibility on cycling category