Launching a retro collection.

To launch its first retro football collection, le coq sportif went back to the 70’s with an instore event. Starring the famous player Dominique Rocheteau and les Verts, the store turned to the green fever.

Inside and outside installations : soccer field, table soccer, Panini photocall, RATP bus (guest transportation)

DJ set

After party : live band

Over 400 guests from media, influencers, celebrities, clients

 

About this project

Role : event manager

Date : April 2011

Type : Launch event/Sport/Lifestyle

Budget : 80 k€

Results : over 30 coverages (print/web/tv) – Collection sold out