Launching a retro collection.
To launch its first retro football collection, le coq sportif went back to the 70’s with an instore event. Starring the famous player Dominique Rocheteau and les Verts, the store turned to the green fever.
Inside and outside installations : soccer field, table soccer, Panini photocall, RATP bus (guest transportation)
After party : live band
Over 400 guests from media, influencers, celebrities, clients
About this project
Role : event manager
Date : April 2011
Type : Launch event/Sport/Lifestyle
Budget : 80 k€
Results : over 30 coverages (print/web/tv) – Collection sold out