Presenting new collections.

Twice a year, le coq sportif introduces its new collections (Fall/Winter – Spring/Summer) and delivers brand messages.

Sales meeting are decisive to prepare the next season in term of business, get the feedbacks on collection and also reinforce the brand cohesion with activities

My actions :

  • hospitality : hotel, transportation, catering
  • activities : incentive, fashion show (product push)…
  • seminary organization : schedule, technical issue, kick-off meeting,…

200 guests : sales, clients, distributors

25 countries invited

Destinations : local and abroad (Europe)


About this project

Role : Event manager /Head of the global organization

Date : 2011/2012/2013

Type : Corporate event

Budget per seminary : 300k