Presenting new collections.
Twice a year, le coq sportif introduces its new collections (Fall/Winter – Spring/Summer) and delivers brand messages.
Sales meeting are decisive to prepare the next season in term of business, get the feedbacks on collection and also reinforce the brand cohesion with activities
My actions :
- hospitality : hotel, transportation, catering
- activities : incentive, fashion show (product push)…
- seminary organization : schedule, technical issue, kick-off meeting,…
200 guests : sales, clients, distributors
25 countries invited
Destinations : local and abroad (Europe)
About this project
Role : Event manager /Head of the global organization
Date : 2011/2012/2013
Type : Corporate event
Budget per seminary : 300k