To showcase iconic pieces.

GORE-TEX showcased vintage iconic pieces mixing up creativity and technical nature using Gore-tex technology from Stephen Mann’s personal collection (brand’s stylist). A « Selected Memories » which express the impact of the brand tech in the lifestyle landscape.

I helped the brand to launch the showroom  during the Men’s Paris Fashion Week.

Goals achieved :

  • PR coverage
  • Generate business

My actions :

  • Consulting (site, partnerships, content,…)
  • Project coordination
  • Management of teams during the opening

About this project

Role : Event coordination

Date : January 2019 (PFW)

Place : Paris 

Target : Journalists, influencers, retailers

Type :  Launch event //Showroom