To showcase iconic pieces.
GORE-TEX showcased vintage iconic pieces mixing up creativity and technical nature using Gore-tex technology from Stephen Mann’s personal collection (brand’s stylist). A « Selected Memories » which express the impact of the brand tech in the lifestyle landscape.
I helped the brand to launch the showroom during the Men’s Paris Fashion Week.
Goals achieved :
- PR coverage
- Generate business
My actions :
- Consulting (site, partnerships, content,…)
- Project coordination
- Management of teams during the opening
About this project
Role : Event coordination
Date : January 2019 (PFW)
Place : Paris
Target : Journalists, influencers, retailers
Type : Launch event //Showroom
