Celebrating a collaboration
Colette & le coq sportif celebrated their collaboration with the first cycling performance pack. As sponsor of le Tour de France, le coq sportif organized a race in the heart of Paris to showcase the collection.
Product dotation on a pool of influencers, 15 km path, animations, refreshment point, mechanical worshop,…
About this project
Role : Senior event manager/project coordinator
Date : July 2015
Type : Pr event
Results : product pack sold-out