Celebrating a collaboration

Colette & le coq sportif celebrated their collaboration with the first cycling performance pack. As sponsor of le Tour de France, le coq sportif organized a race in the heart of Paris to showcase the collection.

Product dotation on a pool of influencers, 15 km path, animations, refreshment point, mechanical worshop,…

About this project

Role : Senior event manager/project coordinator

Date : July 2015

Type : Pr event

Results : product pack sold-out