DR MARTENS

For Paris Fashion Week Mens, the brand showcased its exclusive footwear collection in a nice showroom in the heart of Le Marais. For the occasion, the place turned into Camden Market. So bristish !

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PEAK PERFORMANCE

To celebrate its collaboration . Peak Performance celebrated in Paris the launch of its collaboration with Byredo’s founder Ben Gorham .The collaboration, called Possessions of My Soul, is a unisex, multi-functional outdoor collection inspired by Ben Gorhams hike 200 km north of the Arctic Circle.  I managed their showroom installation and organization during the Men’s fashion […]

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PALLADIUM

Palladium celebrates its come back with a launch event dedicated to the shoe : Pallaphoenix Flame

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FILA

This year FILA is bringing back the DSTR97, a silhouette inspired by Dragster Racing.

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GORE-TEX

Taking chance of Men’s Paris Fashion Week, GORE-TEX showcased a « Selected memories of Functionnality » created through collaborations with different brands.

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MARSHALL HEADPHONES

Marshall headphones wanted to find a creative way to seed journalists to release its new bluetooth headphone : Minor II

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UNDER ARMOUR

For the first time in France, Under Armour promotes its women performance range at le BHV.

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HUSH PUPPIES

To introduce its new kids collection, I created for Hush Puppies a bazaar with animations, games….

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SUPREME NTM

To celebrate the come back of the most iconic hip-hop band in France « NTM », I organized the pop-up store and the launch party.

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UMBRO

One of the main actor in sportswear « Umbro » launched 2 new ranges. The brand needed to built a strong content to sell and support theses collections.

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AS SAINT-ETIENNE

To celebrate the 40 years anniversary of the European final and reveal the new jersey, le coq sportif organized a massive public event.

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SNEAKERNESS

For the second edition of the Sneakerness in Paris, le coq sportif was present with a lot of animations.

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SPORT MARKETING ACTIVATIONS

Le coq sportif invests on sport marketing assets to generate visibility and business. Le coq sportif came back in sport with cycling (Tour de France). Since 2 years in soccer as official sponsor of AS St Etienne & La Fiorentina.

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FIORENTINA JERSEY LAUNCH

To celebrate the partnership and launch the official jersey, le coq sportif invited ACFiorentina supporters in the center of Florence for a Picnic and concert.

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RETRO RUNNING PROJECT

Le coq sportif is back on retro-running category. To communicate on its heritage and legitimity , the brand launches a seeding program.

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STORE OPENING

Le coq sportif delivered its new retail strategy with series of store opening in Europe (London, Milan, Barcelone).

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LE TOUR DE FRANCE

As official sponsor of le tour de France, le coq sportif proposed a series of events. Le Tour de France is one of the biggest sportive event seen by more than 4 millions viewers all around the world.

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L’ANGE VERT

To launch its first retro football collection, le coq sportif went back to the 70’s with an instore event.

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L’ÉROICA

To celebrate its partnership and support the capsule collection, le coq sportif organized a brand experience program in Tuscania on the epic race ‘L’Éroica’

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CITADIUM x DIVA

To launch our first collection sold in Citadium, we organized a photoshoot to promote our products (PR tool, POS/POL)

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BANDIT MAGAZINE

Bandit was a magazine but furthermore a brand with a strong identity. We organized regularly fashion editos.

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