Celebrating a football team.
To celebrate the 40 years anniversary of the European final and reveal the new jersey, le coq sportif organized a massive public event in the city center of Saint-Etienne ‘Pour l’amour des verts’
For the occasion, medias and VIPS were here : Hervé Mathoux, 76 legends, Yannick Noah, Michel Drucker,…
DJ set : The Avener, Feder
My actions :
- PR conference organization
- Soccer tournament organization
- Concert and ceremony coordination
- After party
- Hospitality
About this project
Role : Senior Event Manager
Date : 2016, May 12th
Type : Brand Event
Budget : 350k
Results : over 15 000 people – over 100 coverages (print/web/tv/radio)