Celebrating a football team.

To celebrate the 40 years anniversary  of the European final and reveal the new jersey, le coq sportif organized a massive public event in the city center of Saint-Etienne ‘Pour l’amour des verts’

For the occasion, medias and VIPS were here : Hervé Mathoux, 76 legends, Yannick Noah, Michel Drucker,…

DJ set : The Avener, Feder

My actions :

  • PR conference organization
  • Soccer tournament organization
  • Concert and ceremony coordination
  • After party
  • Hospitality

 

About this project

Role : Senior Event Manager

Date : 2016, May 12th

Type : Brand Event

Budget : 350k

Results : over 15 000 people – over 100 coverages (print/web/tv/radio)